Every business will gain and lose customers over the course of the business’s lifetime. Of course the hope is that there will be more gains than losses; however, sometimes businesses find themselves in the opposite situation and struggle to understand why their customers are leaving. While creative companies could come up with a myriad of creative and complex metrics and measurement techniques to try to gain some insights, one of the best ways to determine why customers are lost is to ask them! (more…)
Archive for the ‘Healthcare Communication and Marketing’ Category
Do You Know When—And Why—Your Customers Have Left You?
Thursday, May 18th, 2017Are You Having a Tough Time Fighting for Marketing Talent?
Tuesday, January 24th, 2017
How quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.
The competition for marketing talent is heating up. (more…)
Why It Pays to Be “You,” Rather Than “Me,” Focused
Thursday, January 19th, 2017
By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.
We often see two common missteps, which we try to advise clients against doing: (more…)
Strategic Communications’ Marketing Predictions for 2017
Friday, January 6th, 2017A year ago, we m
ade some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. (more…)
Thanks Google! Content Really is King Once Again.
Wednesday, August 12th, 2015 by Linda Pophal
The world suddenly seems to have a voracious appetite for content as online marketers compete with each other in an attempt to capture the eyeballs and eardrums of current and potential customers. Not just any content, but high-quality, unique and relevant content.
It wasn’t always this way. The bottom kind of fell out of the writing industry back in 2008 as the recession hit full force. Media outlets were laying people off in droves, or closing entirely, and the demand for freelancers was rapidly diminishing. I know because I had been a freelancer for a number of years. Even while employed full-time, I made a very nice “extra income” from writing for a variety of trade and professional publications.
It was this extra income that I felt would help provide me with a cushion when I launched Strategic Communications in 2008. But I was wrong.
The C-Suite is Asking the “Wrong” Questions – Really???
Tuesday, July 30th, 2013Communication folks – ever feel like you’re bumping your head against the wall trying to get “them” to “get it”? Maybe it’s time to take a step back, do a brutally honest self-assessment and consider that maybe, just maybe, you aren’t getting it! (more…)
Key Communication Skills Explained in E-cards
Tuesday, January 8th, 2013Just as medical students acquire skills in science and math, people with degrees in communication have a different set of skills. They know the importance of creating effective and efficient lines of communication in the work they perform.
Here are three e-cards that explain how communication professionals think. (more…)
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