Archive for the ‘Content Marketing’ Category
Tuesday, June 13th, 2023
ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.
It’s truly amazing.
Multiple Use Cases
We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: (more…)
Tags: ChatGPT, generative AI, pros and cons of ChatGPT, using ChatGPT
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, May 23rd, 2023
There are a wide range of social media channels available to today’s marketers. There are so many that it can be challenging to decide which to use—and how to use them most efficiently and cost-effectively. Yes, there are costs involved in posting to social media, even if you do it yourself. Time is money, and, especially for do-it-yourselfers, time spent on social media means an inability to spend it on other potentially higher-value activities that uniquely require your expertise. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels. (more…)
Tags: best practices in social media marketing, communicating on social media, LinkedIn strategy, marketing with social media, results with social media, social media strategy
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, May 16th, 2023
A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true? (more…)
Tags: AI, ChatGPT, content marketing, generative AI, Jarvis, machine learning for content marketing, writing content with AI
Posted in Content Marketing, Internet Marketing, Publishing | No Comments »
Tuesday, May 9th, 2023
The digital environment is quite cluttered these days and becoming more so. Consumers benefit from access to a massive amount of information literally available at their fingertips—and often being pushed to them by marketers yelling “pick me, me, me.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: (more…)
Tags: content marketing strategy, integrated marketing communications, marketing communication, marketing strategy, standing out in a cluttered communication environment
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, May 2nd, 2023
“You don’t pay unless we win!”
That’s the compelling marketing claim made by a large and very successful law firm. If you’re a consumer thinking about suing someone—an individual or a company—for a loss or injury you’ve received, such a no-risk offer would be compelling indeed.
But here’s the thing. (more…)
Tags: beating the competition, content marketing, copywriting, customer claims, product claims, service claims, unique selling proposition, writing marketing copy
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, January 10th, 2023
As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime. But, I see three key trends for 2023: a continued focus on local marketing, disruption from ChatGPT, and increasingly sophisticated use of data and analytics.
(more…)
Tags: AI, artificial intelligence, blockchain, ChatGPT, digital disruption, pros and cons of ChatGPT, Technology, using ChatGPT
Posted in Content Marketing | No Comments »
Tuesday, November 22nd, 2022
Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.
(more…)
Posted in Content Marketing | No Comments »
Thursday, November 10th, 2022
Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. That, obviously, can be a challenge.
Digital marketing, though, represents significant opportunity for small businesses.
(more…)
Tags: advertising budget, cost-effective marketing, digital marketing, effective marketing, marketing budget, marketing small businesses, small business marketing
Posted in Content Marketing, Internet Marketing | No Comments »
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