Posts Tagged ‘email marketing’
Monday, October 26th, 2020
Like many things we see all of the time, email subject lines are easy to overlook, especially when drafting them. Too often, though, copywriters, content marketers, and others fail to give enough thought to their email subject lines. They’re an afterthought. Something quickly thrown together and easily overlooked, not only by those writing them but those seeing them in their email inboxes! And that’s the problem.
Fail to pay enough attention to your email subject lines and your audience will too. (more…)
Tags: best email subject lines, content marketing, Customer Communication, digital marketing, Direct Marketing, email marketing, email open rate, email subject lines
Posted in Content Marketing, Marketing Communication | No Comments »
Thursday, October 18th, 2018
Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. (more…)
Tags: best practices in email marketing, content marketing, copywriting, digital marketing, direct mail marketing, Direct Marketing, email marketing
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Communication | No Comments »
Tuesday, September 12th, 2017
Tracking the engagement of potential customers on a website has become second nature to most marketers. Even a relative novice to online marketing understands the fundamentals: time on page, conversions, shares, scroll depth, etc. But, it’s important for marketers to go beyond the basics.
One of the issues, or areas of misunderstanding, that we often come across is the lack of consideration of the pathway that a consumer will follow in the earlier practice of email marketing. There is a process that most follow as they engage with the email messages that crop up consistently in their inboxes on a daily basis (if, that is, those emails aren’t stopped at a firewall or relegated to a junk mail folder).
Here we take a look at that process: (more…)
Tags: content marketing, digital marketing, Direct Marketing, email marketing, email subject line, landing page, landing pages
Posted in Content Marketing, Marketing and Branding | No Comments »
Wednesday, September 28th, 2016
For many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it’s no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn’t mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your target audience is potential employees, business partners or customers, crafting an effective email invitation is an art. Here are some best practices to help you create compelling copy for email invitations: (more…)
Tags: Customer Communication, digital marketing best practices, direct mail, direct mail marketing, Direct Marketing, email invitations, email marketing, email marketing best practices
Posted in Content Marketing, Internet Marketing | No Comments »
Tuesday, January 12th, 2016
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)
Tags: direct mail, direct mail marketing, Direct Marketing, email marketing, Marketing, online marketing, traditional direct mail, traditional marketing
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »
Tuesday, March 17th, 2015
Email marketing is a big deal these days. And, while traditional direct mail marketing still has a place, the ability to engage with online consumers on an ongoing basis, through permission marketing (when they opt in to receive your email messages) represents great value to your organization. If, that is, you can keep them engaged. (more…)
Tags: content management, content marketing, Direct Marketing, email marketing, marketing online, online marketing
Posted in Content Marketing, Marketing Communication | No Comments »
Tuesday, January 20th, 2015
Despite the surge in mobile phones, tablets and texting, email communication remains a common way to connect with various audiences—internal and external. Yet, because it remains so common, those communicating via email face several challenges: getting their email to their intended user, keeping their email out of the spam/junk folder and, ultimately, having their email opened and read.
One key way to boost the odds that these things will happen is often overlooked or not given the consideration it deserves: (more…)
Tags: copywriting, Customer Communication, email headlline, email marketing, email subject line, strategic communications
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing | 1 Comment »
Wednesday, December 31st, 2014
As smartphones have become increasingly common and many—particularly the millennial generation—have turned to texting as their go-to method of communication, some have questioned the future of email as a means of communication in both personal and professional settings.
I was asked recently by a reporter what I felt the future of email is and, particularly, how we are likely to use email in 2015. Will email go away? Will it remain relevant? These are very much the same questions that have been asked of other forms of communication: Will email replace “snail mail”? Will online chat replace phone calls? “Yes” and “yes” in some cases.
Generally, though, rather than reflecting a potential replacement, these new methodologies create new options and opportunities. (more…)
Tags: Customer Communication, direct mail, Direct Marketing, email marketing, millennials, online marketing
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »