Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.
Archive for the ‘Content Marketing’ Category
Content Hacks for Companies on a Tight Budget
Tuesday, November 22nd, 2022Digital Marketing and the Small Business: A Perfect Match
Thursday, November 10th, 2022Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. That, obviously, can be a challenge.
Digital marketing, though, represents significant opportunity for small businesses.
10 Copywriting Tips to Get Better Results
Thursday, November 3rd, 2022Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something–most likely to purchase your product or service. Here’s how: (more…)
Continued High Demand for High Quality Content
Tuesday, October 25th, 2022The world has changed in many ways over the past several years, especially due to the widespread impact of the pandemic–largely bad, but with some good. Like the recognition among many companies that many employees can work effectively, and productively, outside of traditional work settings. And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. (more…)
Blogging Best Practices
Tuesday, August 30th, 2022A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs.
Personally, I think the whole field of blogging is (more…)
First Step in Beating the Competition? Figuring Who They Are!
Tuesday, June 28th, 2022Identifying the key benefits that answer the question of WIIFM (“What’s in it for me?”) for your customers and prospects, the first step in writing compelling copy. The second is positioning what you have to offer relative to what your competition has to offer.
In considering your competition you need to (more…)
When You Make It All About You, You Lose
Tuesday, June 21st, 2022Whenever I’m called upon to offer a critique on or advice about a company or consultant’s copy – whether it’s on a web site, in a brochure, an ad, a blog, or whatever – the first thing I do is read through the copy to see whether the focus is on “we/me” or “you/your.” Most of the copy I look at is the former. A quick, easy and relatively painless way to improve it (more…)
Unless Your Customers Are Like You, You Shouldn’t Treat Them Like They Are
Thursday, June 2nd, 2022Over the years I’ve noticed a dangerous tendency—among myself and others—to assume that we “know” our customers, or target customers. Because we think or believe something, we assume that—of course!—others think or believe as we do. They don’t.
This was driven home to me a while ago as my husband was watching the MLB All-Star Game.
“Great!” I said—”this must mean the baseball season is over!” No, he assured me — only halfway over; still about 80 games to go. “Good grief! Who in the world wants to watch that much baseball?!! How can the networks possibly afford to keep broadcasting these things?!?!?!”
And then it hit me. (more…)