Posts Tagged ‘artificial intelligence’

Can Content Creators Beat the Bots? We Hope So…

Thursday, February 28th, 2019

by Justin Grensing, Esq., MBA

Artificial intelligence (AI) is widely seen as a game changer in how our world operates, both now and especially in the future. With any revolutionary change, there are often both strong advocates and vehement detractors. Much of that polarization comes from the fact that major societal disruptions often have both winners and losers. Take globalization as an example. While an increasingly interconnected global economy with more open trade has meant cheaper prices for consumers in developed nations, it has often also meant that employees in some sectors are displaced as industries move to countries with lower costs of production. (more…)

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Go With Your Gut: When You Can Ignore the Algorithms

Monday, July 30th, 2018

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.

When should content marketers listen to the algorithms instead of relying on their own instincts, which have been finely honed over time? (more…)

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How Artificial Intelligence (AI) is Impacting Content Marketing

Tuesday, March 27th, 2018

While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist. (more…)

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