Posts Tagged ‘credible sources’

Five Tips for Finding Credible Sources to Interview for Professional Articles

Saturday, June 10th, 2023

 

Here we offer five effective tips to help you find credible sources for your B2B articles.

(more…)

Tags: , , , , , ,
Posted in Content Marketing | No Comments »

The Yin and Yang of Finding–or Being–an Online Expert. Beyond Smoke and Mirrors.

Wednesday, November 27th, 2013

In the “old days” finding experts was largely limited to identifying them through academic circles or highly regarded trade and professional publications. Experts were, in essence, “vetted” and those seeking their input could rely upon their veracity, authority and credentials. But, things have changed. Today, quite literally, anyone can be positioned as an “expert”–whether they really are or not. This has become possible because of the World Wide Web and a plethora of online communication channels, including web sites, social media, blogs, etc. This is both a good and a bad thing. Interestingly, it is both good and bad for experts and non-experts. Here’s why:

(more…)

Tags: , , , , , , , , ,
Posted in Business Development, Competition, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »