Posts Tagged ‘product claims’

Don’t Assume Your Customers Know What You, or “Everybody,” Knows!

Tuesday, May 2nd, 2023

“You don’t pay unless we win!”

That’s the compelling marketing claim made by a large and very successful law firm. If you’re a consumer thinking about suing someone—an individual or a company—for a loss or injury you’ve received, such a no-risk offer would be compelling indeed.

But here’s the thing. (more…)