Rosser Reeves, an advertising guru, was active from the 1930s through the 1960s, with significant contributions in the 1950s and 1960s. His phrase “unique selling proposition” (or USP), is a concept that is still relevant today. A USP is exactly what it sounds like it is—a unique selling proposition–something about you, or your product or service that is different from competing products and services in important ways that represent value for your potential customers. In addition to being unique, it’s important that your USP (more…)
Posts Tagged ‘unique selling proposition’
Don’t Assume Your Customers Know What You, or “Everybody,” Knows!
Tuesday, May 2nd, 2023“You don’t pay unless we win!”
That’s the compelling marketing claim made by a large and very successful law firm. If you’re a consumer thinking about suing someone—an individual or a company—for a loss or injury you’ve received, such a no-risk offer would be compelling indeed.
But here’s the thing. (more…)