Not so long ago, social media was the wave of the future in online activity. Sites like Facebook and LinkedIn revolutionized how we connect with one another; and apps like Twitter, Instagram and Snapchat altered how an entire generation communicates online. These applications aren’t likely to go anywhere soon, but the landscape has changed drastically in recent years, and social media giants like Facebook and Twitter have been slammed over concerns of privacy, data sharing and online trolling.
Let’s take a look at some of the recent developments and the potential for user impact—whether for personal or professional purposes. (more…)
Just as not all restaurants, auto manufacturers or artists are created equal, not all social media marketing efforts are created equal. Some marketers feel like it’s enough to simply have a Facebook page that serves as a relatively static landing point for curious potential customers. Others spend a lot of time, effort and resources to research and develop sophisticated social media engagement strategies that incorporate multiple social channels—and lead to some quantifiable desired results.
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