The world has changed in many ways over the past several years, especially due to the widespread impact of the pandemic–largely bad, but with some good. Like the recognition among many companies that many employees can work effectively, and productively, outside of traditional work settings. And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. (more…)
Posts Tagged ‘strategic communications’
Continued High Demand for High Quality Content
Tuesday, October 25th, 2022Unless Your Customers Are Like You, You Shouldn’t Treat Them Like They Are
Thursday, June 2nd, 2022
Over the years I’ve noticed a dangerous tendency—among myself and others—to assume that we “know” our customers, or target customers. Because we think or believe something, we assume that—of course!—others think or believe as we do. They don’t.
This was driven home to me a while ago as my husband was watching the MLB All-Star Game.
“Great!” I said—”this must mean the baseball season is over!” No, he assured me — only halfway over; still about 80 games to go. “Good grief! Who in the world wants to watch that much baseball?!! How can the networks possibly afford to keep broadcasting these things?!?!?!”
And then it hit me. (more…)
Best Practice Advice for Handling Crisis Communications
Wednesday, July 28th, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.Sometimes that exposure, unfortunately, is negative and viral.
Best Practice Communication Takes Many Forms
Thursday, June 10th, 2021
There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. All organizations can benefit from having a wide variety of communication channels (both synchronous and asynchronous) to ensure that employees throughout the organization, regardless of role or communication channel preference, are receiving key messages.Communication Best Practices Learned From COVID-19
Wednesday, November 11th, 2020
It’s fair to say that few, if any companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic, a pandemic that has swept the world and decimated lives and economies.
As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals found themselves grappling with important questions:
- How do we continue to communicate with a suddenly dispersed audience?
- How do we find the right balance between standard key messages and the need to address the ravages of the virus for employees, customers and the community at large?
- How do we strike the tone—certainly not too flippant, but also not too alarmist?
There have been some important communication lessons to be learned from the COVID-19 pandemic. We asked content marketers to share their key takeaways—what has worked well for them, what hasn’t, and how the experience will shape their communications for months, maybe years, to come. (more…)
How Are You Doing?
Wednesday, April 8th, 2020
“How are you doing?”It’s a question we’ve been reading and hearing a lot over the past few weeks. Chances are, unfortunately, we’ll be hearing that question for the foreseeable future.
How are you doing? It matters and it pays to ask.
Our clients tend to be consultants, publishers, agencies and very large organizations. The vast majority, while not always technically “essential enterprises” are still doing business, but not in the same way.
Another Year Draws to an End
Friday, December 27th, 2019
It’s hard to believe that another year is drawing to an end. I can still vividly remember the countdown to Y2K and the anxiety so many were feeling as they wondered what a new century would mean in terms of digital disruption. The year 2000 came in with more of a whisper than a bang but, since that time, much has changed in terms of the ways technology continues to impact our personal and professional lives.What is Customer Communications Management?
Monday, January 21st, 2019
Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well? (more…)
6 Steps and 6 Days to an Effective Content Strategy: Day 6
Wednesday, July 20th, 2016
Jazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. (more…)
6 Steps and 6 Days to an Effective Content Strategy: Day 5
Tuesday, July 19th, 2016Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)
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