Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing.
But, they’re not… (more…)
In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:
I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.
It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?
Well – as in many things in life the answer is (more…)
So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
With millions of people out of work and countless businesses shutting their doors temporarily, or even permanently, many businesses are wondering whether they should maintain their marketing communication activities.by Justin Grensing, Esq., MBA
Every once in a while, a real-life situation comes up that lends itself nicely to some core marketing concepts. These serve as great teaching tools and discussion points because they actually happened, and they’re relatable. Here’s a recent example involving Krispy Kreme and an entrepreneurial college student. (more…)
by Justin Grensing, Esq., MBA
Corporate philanthropy can be a great way to boost an organization’s brand. Customers like supporting companies they feel are contributing to the good of society, and philanthropy often comes with various forms of publicity as well—whether it’s media coverage of a donation or sponsor recognition attached to an event or building.
The recent tragic fire at Paris’s historic and world-famous Notre Dame cathedral (more…)
by Justin Grensing, Esq., MBA
We recently wrote a blog post on some of the lessons to be learned from a decision by retail giant Amazon to abandon plans to open one half of its HQ2 in New York City. The media have been quick to label the decision as a failure and a PR disaster for the firm that stirred up months of media frenzy when it announced its search for an HQ2 several months ago. (more…)
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