by Justin Grensing, Esq., MBA
Every once in a while, a real-life situation comes up that lends itself nicely to some core marketing concepts. These serve as great teaching tools and discussion points because they actually happened, and they’re relatable. Here’s a recent example involving Krispy Kreme and an entrepreneurial college student. (more…)
by Justin Grensing, Esq., MBA
Disruptive innovation refers to new advances within an industry that fundamentally reshape or even completely replace an industry. Consider, for example, the impact of the personal computer on the typewriter industry, or the impact of the automobile on the horse-drawn carriage industry. Disruptive innovation is a boon to consumers and society in general, because new products, new services and new ways of serving customers add value to individuals and the economy as a whole. At the same time, disruptive innovation can be devastating to companies that are too slow to recognize the impending impact of disruptive innovation or too slow to react once they have recognized that potential impact.
In a post for Vertafore, Ben Deda, VP of Marketing, lists several examples of companies that failed to adapt to disruptive innovation. You’ve likely heard of them: (more…)
Being a business owner can be very rewarding–it can also be very challenging, even frustrating, at times. That’s the yin/yang of entrepreneurship, and, while I wouldn’t trade it for life back in the “corporate jungle,” I have to admit there are ups and downs.
1) My three biggest frustrations or setbacks have been: (more…)
I’ve wanted to be an entrepreneur ever since I was in grade school. I grew up in a family-owned business so the notion of “working for myself” was both familiar and appealing. For years I dabbled in various entrepreneurial ventures, primarily freelance writing which provided a very nice “second income” while I worked in traditional corporate environments. And, for the past 5.5 years I’ve been “on my own” and I can’t imagine ever going back to a “real job.”
Entrepreneurship is freeing primarily due to (more…)
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