Posts Tagged ‘branding’
Tuesday, March 5th, 2013
This is an older story, but still an important lesson for organizations that decide to “mess with” their brand and its related images–like logos.
Late last year, the University of California system unveiled a new logo and they were immediately met with a firestorm of protest from various audiences. So, they decided to stop using it and go back to their original logo. Good move? (more…)
Tags: Brand management, branding, identify, logo, Marketing, rebranding, renaming
Posted in Brand management, Marketing and Branding | No Comments »
Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but
(more…)
Tags: Advertising, Brand management, branding, Business development, communication tactics, competition, email marketing, Innovation, Marketing, marketing strategy, media relations, pr, public relations, Social Media
Posted in Advertising, Business development, Business Development, Innovation, Internet marketing, Marketing, Marketing and Branding, Marketing communication, PR and Media Relations, Social Media, Strategic Communications | No Comments »
Thursday, February 14th, 2013
I recently did a presentation for a group of Young Professionals that are part of a local Chamber of Commerce on how to create and deliver effective “elevator speeches.” Elevator speeches are those brief introductions that we’re all called upon to give from time to time, particularly in networking situations when we’re asked: “What do you do?”
For business owners, consultants and business leaders in any field, the opportunity to deliver an “elevator speech” is an opportunity to support your desired brand perception. We often fail to think of it that way, though–instead, we tend to think of it as simply a requirement to provide some general information about what it is we do.
Interestingly, as I worked on the presentation for this group it became very clear to me that just as when thinking about organizational brand impact, individually we have an opportunity to define and manage our personal brands. The steps are very similar to the steps I take when working with clients on branding-related issues. They are: (more…)
Tags: branding, Business development, career, careers, elevator speech, networking, personal brand, professional networking
Posted in Brand management, Business Development, Client relations, Customer communication, Marketing and Branding, Media relations/PR | No Comments »
Friday, January 25th, 2013
“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive VP, CMO and CCO of The Coca-Cola Company.
Branding Magazine as well as other companies and people around the world consider Coca-Cola as one of the most recognized brands. In addition to ensuring a high quality product and positive consumer experiences across multiple touch points, every year, Coca-Cola spends billions of dollars on creative, hilarious, and inspiring advertisements. Branding, as we’ve discussed extends far beyond the logo and company colors. However, those elements are key in connecting with consumers over time and keeping your name front and center–and recognized!
Coca-Cola’s simple, colorful design, has done just that. It’s proven to be extremely effective in making connections with consumers to market the company, and its products, literally around the world.
So how do you cement your brand in the minds of your market as Coca-Cola has? Follow these three C’s. (more…)
Tags: ad campaign, Advertising, brand consistency, branding, creative, logo, Marketing, online
Posted in Advertising, Brand management, Business development, Marketing, Marketing and Branding, Marketing Research, Promotions, Strategic Communications | 2 Comments »
Thursday, December 6th, 2012
Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as the should be, on their staff first. If you’re interesting in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
Tags: branding, communicating with employees, Employee communication, employee engagement, employees and your brand, employees as brand ambassadors, your brand
Posted in Employee communication, Healthcare, Internal Communication, Marketing and Branding | No Comments »
Thursday, September 13th, 2012
Speaking of names…sometimes I’m struck by what appear to be brilliant solutions to vexing problems and I came across such an example recently when I heard of a company called ‘Preneur.
What struck me is that I recall, not long ago, a big brouhaha over the magazine Entrepreneur and its successful fight to protect its name through trademark even though most of us would agree that the word “entrepreneur” (more…)
Tags: Brand management, branding, Entrepreneur; preneur, naming, trademark
Posted in Brand management, Competition, Marketing and Branding | No Comments »
Tuesday, August 7th, 2012
Why do some brands become cultural legends that stand the test of time, while others ebb, flow and eventually sink? The brand is the cornerstone of any business and is, unfortunately, often misunderstood. That is possibly why the brand is also often so mismanaged. Brands are not, are not, ARE NOT logos, taglines or corporate colors. Brands are not advertisements. Brands are not Facebook pages. (more…)
Tags: brand, brand identity, Brand management, branding, crisis communication, word of mouth
Posted in Brand management, Internal Communication, Marketing and Branding | No Comments »
Friday, May 18th, 2012
This question was posed on LinkedIn recently, and the majority of responses were predictable. Most people said “yes.” Simple enough question–easy answer. But, let’s think about it a bit. I took a slightly different approach to the question. “Yes” would be a valid answer to a question like: “Can individuals have a brand identity?,” I think. But, the answer to the question of whether individuals can brand themselves is a bit more complex and is the same answer I would give organizations interested in establishing strong brands. The short answer is: “No, we do not brand ourselves.” Brands are created (more…)
Tags: brand, brand identity, Brand management, branding
Posted in Brand management, Marketing and Branding | No Comments »
Tuesday, May 15th, 2012
Typically when experts talk about brand strategy they focus on the creation of a single image or personality for the brand–creating a clear, compelling message for the market. And that approach seems to make logical sense. But, not all big brands follow that logic and I’ve often found this to be intriguing. Take Budweiser, for instance. For many years Budweiser has been a stalwart presence among SuperBowl advertisers with a variety of ads that incorporate
(more…)
Tags: Advertising, brand, brand identity, Brand management, branding
Posted in Advertising, Brand management | No Comments »
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