Posts Tagged ‘promotion’
Friday, December 9th, 2022

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing.
But, they’re not… (more…)
Tags: 4 Ps of Marketing, Advertising, Marketing, marketing mix, promotion, promotion mix, public relations
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Tuesday, September 6th, 2022

Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not.
(more…)
Tags: 4 Ps of Marketing, Advertising, Marketing, marketing strategy, negative word of mouth, positive word-of-mouth, promotion, word of mouth
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Thursday, January 4th, 2018
An Entrepreneur.com slideshow discusses the 13 skills that will help improve branding efforts. This is a subject area we are particularly focused on, so we wanted to take a look. The list was compiled by members of the Young Entrepreneur Council (YEC). The 13 skills they recommend are: (more…)
Tags: brand audit, brand building, Brand Management, branding, building your brand, marketing communications, place, price, product, promotion, the marketing mix
Posted in Business Development, Marketing and Branding | No Comments »
Tuesday, June 7th, 2016
Social media isn’t about blatant promotion, it’s about subtle connections. Yet every once in a while we find ourselves working with a client who (in our opinion) steps over the promotional line. CTAs (calls to action) don’t belong on social media. Social is, or should be, more subtle. (more…)
Tags: call to action, digital marketing, promotion, self-promotion, selling online, Social Media, social selling
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Thursday, October 3rd, 2013
When I work with students and clients I like to tell them that there are four ways that consumers (whether B2B or B2C) learn about companies and their products and services:
- Their own personal experiences
- Word of mouth (WOM) from colleagues, friends and relatives
- Media coverage/PR
- Advertising done by these organizations
I list them in order from most impactful, to least. And, while advertising certainly plays an important role for many organizations, media exposure is more credible. Why? Because media coverage represents somebody else talking about you, versus you talking about yourself. It is not necessary to spend a lot of money on traditional advertising to get results these days. In fact, there are multiple opportunities for even the smallest of organizations to make an impact. For those seeking to boost awareness, preference and demand for their products and services without investing large amounts of money in paid advertising, the steps are: (more…)
Tags: Advertising, media, media coverage, media relations, news, news release, pr, press release, promotion, publicity
Posted in Media Relations/PR, PR and Media Relations | No Comments »