In October 2008 I launched my firm Strategic Communications, LLC. Not the best timing for such a move given the bad economy at the time, but it’s all worked out for the best; 12 years later and still going strong! One big benefit of starting a communication firm during a recession is that I had plenty of time to learn about social media which was rapidly emerging as an important channel for marketing communications. I jumped on board early, primarily with LinkedIn and Twitter, and since that time I have managed social media accounts to help my company and my clients’ companies drive awareness, website traffic—and business. I have a good following on my social channels and people often ask me to share my tips for building a solid following. I’m happy to share! Here I share “7 Steps to Social Success.” (more…)
Posts Tagged ‘managing social media’
7 Steps to Social Success
Thursday, September 3rd, 2020Tags: facebook, Instagram, linkedin, managing social media, Social Media, social media best practices, social media posts, social media success, twitter
Posted in Content Marketing, Internet Marketing | No Comments »
Managing the Noise on Twitter
Tuesday, September 29th, 2015When Twitter first hit the social media scene, it seemed implausible or even inconceivable to many that 140 characters could provide any real value to social media marketing efforts, yet this application has emerged as one of the giants in the field. So popular, in fact, that it’s a daunting task to keep track of all of the activity on Twitter. There’s almost too much information. Some organizations (more…)
Tags: content management, content marketing, managing online content, managing social media, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »