Posts Tagged ‘communicating online’

Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

Tuesday, August 1st, 2017

As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette?

Generally, we advise clients to use the same communication principles and considerations when online as when interacting with people in any traditional setting. (more…)

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Best Practices in Making Social (Media) Connections

Tuesday, January 17th, 2017

We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. (more…)

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Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

Thursday, April 21st, 2016

As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)

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LinkedIn Best Practices

Thursday, June 20th, 2013

For B2B (business to business) marketers, as well as job seekers, LinkedIn remains the most viable option when attempting to select the social media tools that will help generate the best results. Since we work exclusively with B2B marketers (most in the healthcare and not-for-profit arenas), LinkedIn is the tool we use most often and we’ve become very familiar with it and the ways it can be used to leverage online awareness and build connections to build reputation and generate inquiries and sales.

If you’re a B2B marketer, a business person hoping to build credibility and reputation online, or a job seekers, here are some tips that can help you best leverage the benefits of LinkedIn: (more…)

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