It’s not always easy to tie marketing spend to an increase in revenue — even defining a standard way to measure return on marketing investment (ROMI or MROI) can be difficult — which can often mean that marketing managers struggle to increase their budgets. While we wholeheartedly stand by the fact that a well-crafted and well-implemented marketing strategy will bring in far more revenue than it costs to put in place, there’s always room for low-cost or no-cost strategies. And, as we’ve stressed before, employees can be great brand ambassadors. (more…)
Posts Tagged ‘employees and social media’
Engaging Employees Productively in Social Media Marketing Efforts
Tuesday, February 7th, 2017Tags: Brand Management, employee brand ambassadors, Employee Communication, employees and social media, Social Media
Posted in Internet Marketing, Marketing and Branding | No Comments »
Managing and Monitoring Your Social Connections
Thursday, April 28th, 2016Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms — from Facebook and LinkedIn to Twitter and Instagram — and many run blogs with information relevant to their target markets. At the same time, many small business owners are close socially with their employees. They may play on common recreational league teams, go out together for happy hours, etc.
Just as there should be boundaries in your social interactions with employees, there should be certain ground rules for engaging with employees on social media. Here are some key considerations. (more…)
Tags: Employee Communication, Employee relations, employees and social media, employer brand, facebook, friending employees on social media, internal communications, linkedin, NLRB, NLRB and social media, Social Media
Posted in Internal Communication | 2 Comments »
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