I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. None. Wow. Conversely, a majority of the group had (more…)
Posts Tagged ‘building brand ambassadors’
Without a Plan Your Internal Communication Efforts May Be Falling Flat
Tuesday, July 19th, 2022What Your Employees Don’t Know Could Hurt You: How Effective Communication Builds Strong Brand Ambassadors
Thursday, September 16th, 2021
I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. This may be because of the assumption that since employees are part of the organization they somehow “know” what’s going on. After all, it was in the newsletter or on Slack, wasn’t it? The fact of the matter, though, is that companies can’t leave it to chance that employees are paying attention to the messages they’re sending, or that they understand which are the key messages that they should be paying attention to. (more…)
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