Branding is an area we explore regularly with clients – conducting brand audits, developing brand positioning, etc. Some of the most common errors we see are: (more…)
Posts Tagged ‘managing your brand’
5 Branding Missteps You Should Avoid
Thursday, March 15th, 2018Harnessing the Power of Your Authentic Brand Identity
Thursday, October 13th, 2016
We spend so much of our time helping companies develop and strengthen their brands that we almost take it for granted that a brand is one of the most important elements of any organization, product or individual. However, we realize that many companies don’t understand or appreciate the importance of a brand, especially when it comes to spending decisions. So, every once in a while, we like to take a step back to remind our audience why a brand is important in the first place. (more…)
Building Your Personal Brand
Thursday, March 10th, 2016For many people, recognizing that they have a “personal brand” may be a foreign concept. After all, products have brands, right? Yes, that’s true but so do you! And, if you’re a business professional, you should realize that your services, whether as an entrepreneur, or an employee, are not commodities. To set yourself apart from your competition, it’s crucial to develop and promote your own, unique, personal brand. So how do you do it? We’ve covered the topic of personal branding in the past, but it’s one that’s certainly worth revisiting. (more…)
When It Comes to Brand Management, Small Businesses Have an Edge
Tuesday, October 6th, 2015One of the biggest challenges (or perceived challenges) for small or new businesses is competing with the big, established industry players. Whether it’s gaining leverage with vendors, attracting top talent, navigating a complex legal and regulatory climate, or achieving economies of scale, small and new businesses often feel outmatched by the big guys. However, when it comes to branding, the tables are often turned. (more…)
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