Posts Tagged ‘managing your brand’

5 Branding Missteps You Should Avoid

Thursday, March 15th, 2018

 

Branding is an area we explore regularly with clients – conducting brand audits, developing brand positioning, etc. Some of the most common errors we see are: (more…)

Please follow and like us:

Harnessing the Power of Your Authentic Brand Identity

Thursday, October 13th, 2016

branding, brand management, managing your brand, brand identity, brand audit, brand managementWe spend so much of our time helping companies develop and strengthen their brands that we almost take it for granted that a brand is one of the most important elements of any organization, product or individual. However, we realize that many companies don’t understand or appreciate the importance of a brand, especially when it comes to spending decisions. So, every once in a while, we like to take a step back to remind our audience why a brand is important in the first place. (more…)

Please follow and like us:

Building Your Personal Brand

Thursday, March 10th, 2016

For many people, recognizing that they have a “personal brand” may be a foreign concept. After all, products have brands, right? Yes, that’s true but so do you! And, if you’re a business professional, you should realize that your services, whether as an entrepreneur, or an employee, are not commodities. To set yourself apart from your competition, it’s crucial to develop and promote your own, unique, personal brand. So how do you do it? We’ve covered the topic of personal branding in the past, but it’s one that’s certainly worth revisiting. (more…)

Please follow and like us:

When It Comes to Brand Management, Small Businesses Have an Edge

Tuesday, October 6th, 2015

One of the biggest challenges (or perceived challenges) for small or new businesses is competing with the big, established industry players. Whether it’s gaining leverage with vendors, attracting top talent, navigating a complex legal and regulatory climate, or achieving economies of scale, small and new businesses often feel outmatched by the big guys. However, when it comes to branding, the tables are often turned. (more…)

Please follow and like us: