Posts Tagged ‘price’

13 Branding Skills From the Young Entrepreneur Council (YEC)

Thursday, January 4th, 2018

20846299 - typography illustration poster of brand management wordsAn slideshow discusses the 13 skills that will help improve branding efforts. This is a subject area we are particularly focused on, so we wanted to take a look. The list was compiled by members of the Young Entrepreneur Council (YEC). The 13 skills they recommend are: (more…)

Yes, Price Matters – Duh!

Sunday, June 21st, 2009

You can talk all you want about the “value proposition” and about how consumers don’t *really* make purchase decisions based on price, but when it gets right down to it, guess what – they do. Don’t you?

All else being equal (ALL ELSE BEING EQUAL in the opinion of the consumer, whose opinion is the only opinion that counts), price matters. Of course it does. Why would (more…)