Posts Tagged ‘top brands’

Should Your Messaging Vary Across Social Media Platforms?

Tuesday, November 8th, 2022

“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.

Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels.

One foundational question they face is: “Should my messaging vary across social media platforms?”

(more…)

Tags: , , , , ,
Posted in Uncategorized | No Comments »

How Do Your Customers Perceive Your Brand?

Wednesday, September 21st, 2022

It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one—we all do.

You may also be surprised to learn that, whether you realize it or not, you have a brand identity. You may not know what that identity is, but you have one!

Many business owners believe that they define their brand. In truth, a brand is defined by your customers or clients. The definition is based on (more…)

Tags: , , , , ,
Posted in Marketing and Branding | No Comments »

When Branding or Rebranding Don’t Get Stuck on Names

Tuesday, July 26th, 2022

Throughout my career I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular name/brand for a company, product or service— but also by the enormous amount of angst and emotion that becomes part of the process.

In truth, the process of coming up with a name—whether for a company, a product, a campaign, a department, or whatever is a process (more…)

Tags: , , , , , , , ,
Posted in Marketing and Branding | No Comments »