Posts Tagged ‘brand building’

13 Branding Skills Recommended by the Young Entrepreneur Council (YEC)

Thursday, January 4th, 2018

20846299 - typography illustration poster of brand management wordsA recent slideshow by Entrepreneur.com discussed what they consider to be 13 skills that will help improve branding efforts. Of course, this is a subject area we are particularly focused on, so we wanted to take a look. The list was compiled by the Young Entrepreneur Council (YEC), with each skill provided by a different member of the YEC. The 13 skills they recommend are: (more…)

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Brand Building for Service Professionals: Some Practical Tips

Tuesday, January 26th, 2016

We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. (more…)

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When You Simply Have to Say “No” To New Business, or a Potential New Client

Tuesday, May 26th, 2015

By Linda Pophal

Have you ever turned down new business or said “no” to a potential new client? It may seem hard to believe (especially for very new businesses), but there are definitely times when saying “no” is the best thing to do. Doing so effectively, though, is a bit of an art, and it may take a while for you to determine the types of clients and projects that make the most sense for you to tackle—and those that simply don’t make sense. (more…)

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The Biggest Hurdle to Overcome In Your Brand Building Efforts: Reality

Monday, March 30th, 2015

Marketers are understandably concerned about building and protecting strong brands. An Economist article from last year discusses the power of brands.  “Brands account for more than 30% of the stock market value of companies in the S&P 500 index, reckons Millward Brown, a market-research company. Everyone knows that a Ralph Lauren Polo shirt costs more than a polo shirt; Coke without the logo is just cola.”

But, brand-building efforts are sometimes misguided– (more…)

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