Posts Tagged ‘brand building’
Thursday, October 25th, 2018
Most of us in the marketing business are familiar with the concept of – if not necessarily the term – pull marketing. Pull marketing refers to using your business development strategies to attract customers actively seeking out a product or service to your particular offering. For example, a pizza company might work on increasing its page ranking through search engine optimization (SEO) so that it shows up prominently when a hungry potential customer searches for “pizza near me” in their search engine.
But there’s another type of marketing that takes a more aggressive approach. “On the other side of the coin is a push campaign,” writes Rocco Baldassarre – Founder & CEO of Zebra Advertisement 1DollarAd.com – In an article for Entrepreneur. “A push campaign presents products and services to an audience without serving an initial demand.”
Baldassarre writes about push marketing in the context of online marketing and offers four tips for maximizing the outcome of your efforts. (more…)
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Tags: brand building, Brand Management, content marketing, digital marketing, effective marketing, Marketing, pull marketing, push marketing
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication | No Comments »
Friday, August 10th, 2018
There are numerous examples of company names tied directly to an individual. That person is often the founder but could also be a key personality. Even our current president achieved a great amount of fame by attaching his name to everything from hotels and golf courses to steaks and an online university. Naming a company after an individual can add some personality to the brand and make potential customers feel a more personal connection to that brand. We know who the frontperson is; we know what they look like; and we know a bit about their personality and character.
But that isn’t always a good thing. (more…)
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Tags: brand building, Brand Management, branding, company image, corporate image, crisis communications, media relations, naming guidelines, naming your business, pr
Posted in Brand Management, Marketing and Branding, PR and Media Relations | No Comments »
Thursday, January 4th, 2018
A recent slideshow by Entrepreneur.com discussed what they consider to be 13 skills that will help improve branding efforts. Of course, this is a subject area we are particularly focused on, so we wanted to take a look. The list was compiled by the Young Entrepreneur Council (YEC), with each skill provided by a different member of the YEC. The 13 skills they recommend are: (more…)
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Tags: brand audit, brand building, Brand Management, branding, building your brand, marketing communications, place, price, product, promotion, the marketing mix
Posted in Brand Management, Business Development, Marketing and Branding | No Comments »
Tuesday, January 26th, 2016
We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. (more…)
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Tags: brand audit, brand building, Brand Management, building a brand presence, digital marketing, marketing online, online marketing, social media marketing, your service brand
Posted in Business Development, Content Marketing, Customer Communication, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations, Social Media | No Comments »
Tuesday, May 26th, 2015
By Linda Pophal
Have you ever turned down new business or said “no” to a potential new client? It may seem hard to believe (especially for very new businesses), but there are definitely times when saying “no” is the best thing to do. Doing so effectively, though, is a bit of an art, and it may take a while for you to determine the types of clients and projects that make the most sense for you to tackle—and those that simply don’t make sense. (more…)
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Tags: brand building, Business development, client development, client services, Sales, sales and marketing, selling your services
Posted in Business Development, Client Relations, Customer Communication, Customer Service | 2 Comments »
Monday, March 30th, 2015
Marketers are understandably concerned about building and protecting strong brands. An Economist article from last year discusses the power of brands. “Brands account for more than 30% of the stock market value of companies in the S&P 500 index, reckons Millward Brown, a market-research company. Everyone knows that a Ralph Lauren Polo shirt costs more than a polo shirt; Coke without the logo is just cola.”
But, brand-building efforts are sometimes misguided– (more…)
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Tags: brand audit, brand building, brand measurement, Interbrand, Millward Brown
Posted in Advertising, Brand Management, Competition, Marketing and Branding, Marketing Research | No Comments »
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