
Posts Tagged ‘brand promise’
Don’t Let Go of Your Brand Promise
Friday, April 10th, 2020
Creativity Means Nothing if You Can’t Deliver on the “Brand Promise”
Tuesday, August 25th, 2015Inc. magazine recently put out an entertaining list called “Top 9 Brand Blunders of All Time.” Most of these blunders were one-off decisions or short-term campaigns that had a major—and negative—impact on an established brand. These blunders highlight some key mistakes, both practically and conceptually, when it comes to branding. (more…)