Archive for the ‘Publishing’ Category
Thursday, January 15th, 2015
Blogs continue to be a great communication tool for marketers of any size, in any industry. Blogs have two “big benefits”:
- They help you stay engaged with your audience in, hopefully, valued ways—keeping you “top of mind” when members of the audience are in need of your goods or services
- They aid in driving traffic to your website – because blogs are (or, at least, should be) updated with new posts regularly, your content will be fresh, and will contain relevant key words and phrases that can boost SEO
We have a blog that we’ve been posting to since 2009. We also manage blogs for a number of clients. In our work we’ve discovered some important best practices: (more…)
Tags: best practices, blogging, blogs, writing blog copy
Posted in Content Marketing, Marketing and Branding, Publishing, Web Sites | No Comments »
Sunday, January 4th, 2015
As of July 1, Jeff Haden’s June 8, 2015, LinkedIn post, “7 Things Employees Wish They Could Tell Their Bosses,” had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other Influencers, his posts often go viral. Most of those who are attempting to engage with an audience online, though, struggle to generate even 100 views. What can the masses learn from online influencers, whether they are the capital “I” LinkedIn variety or from a wider array of content outlets? (more…)
Tags: Brand Management, content management, content marketing, LinkedIn influencers, LinkedIn Pulse, marketing online, online influencers, PR and media relations, SEO, Social Media, thought leadership
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations, Publishing, Strategic Communications | No Comments »
Friday, March 14th, 2014
There are big opportunities these days in content marketing. All kinds of organizations, from traditional publishers and media outlets to businesses hoping to gain online traction through organic search are looking for quality content. That means big opportunities for content creators of all kinds. It also means big opportunities for businesses and individuals hoping to get media coverage for themselves and their products and services.
Why? (more…)
Tags: content management, content marketing, contributed content, Journalism, media relations, pr, writing
Posted in Business Development, Content Marketing, Marketing and Branding, Media Relations/PR, Publishing | No Comments »
Thursday, February 27th, 2014
By now, just about everybody is aware that the news industry has been impacted dramatically by the ability of consumers to seek–and even generate–news themselves through a variety of online resources that may include their own blogs and social media accounts. When breaking news occurs, it is often shared first online where it grows and spreads exponentially. The problem is: it’s not always accurate! (more…)
Tags: citizen journalists, Journalism, media, media analysis, online news, Social Media
Posted in Media Relations/PR, PR and Media Relations, Publishing | 2 Comments »
Tuesday, December 10th, 2013
The demise of paper has been predicted for a century, but the end is nowhere in sight according to a recent article in “The Week.”
I heartily agree with this sentiment and I’ve seen interesting examples of just why this is likely to be the case in classes I teach at a local university. While most people today claim that “the millennials prefer electronic communication,” that’s not necessarily true–just ask the millennials! (more…)
Tags: analog, books, digital, Journalism, online communication, publishing, reading, Technology, the demise of paper
Posted in Publishing | No Comments »
Tuesday, October 15th, 2013
A business colleague of mine recently asked me what I thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are, though, two very important reasons that those wishing to build an online presence should consider managing a blog (and a few other, secondary, reasons). (more…)
Tags: blog, blogging, Brand Management, online communication, search engine optimization, SEO, Social Media
Posted in Internet Marketing, Marketing Communication, Marketing Measurement, Publishing | 2 Comments »
Wednesday, March 20th, 2013
Pew’s recently released analysis of the state of the news media appears, upon first analysis, to be nothing but dismal. The report indicates that newspaper newsroom cutbacks left the industry down 30 percent since its peak in 2000–actually below 40,000 full-time employees for the first time since 1978! Instead of news as we know it, most of these “news” outlets are focused on reporting sports, weather and traffic. Even CNN’s news packages are down nearly half according to the report.
But, for businesses, business professionals and would-be thought leaders there’s a silver lining here. (more…)
Tags: free advertising, Journalism, media coverage, media exposure, media relations, news media, pr, publicity
Posted in Media Relations/PR, PR and Media Relations, Publishing | No Comments »
Thursday, January 10th, 2013
We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?
If not, you must know it’s never to late to start something new! And we have a suggestion for you. (more…)
Tags: blogging, blogs, brand, communication, marketing communication, Social Media, writing
Posted in Business Development, Healthcare Communication and Marketing, Marketing and Branding, Publishing | No Comments »
Tuesday, December 18th, 2012
Like many writers/PR people, I have been fortunate to have experience in both worlds. As a freelance writer for a number of years I often turn to PR professionals and publicists for assistance in finding sources. And I learn a lot from them about what works and what doesn’t in terms of providing journalists (me, in this case) with useful information. I use the things I learn with my “freelancer writer hat” on when I’m attempting to generate PR/media coverage for my business or my clients.
I’ve learned a lot from the bad examples I see from over-zealous, inexperienced and annoying PR people or “experts.” (more…)
Tags: Journalism, journalists, media coverage, media relations, pr, public relations, reporters
Posted in Media Relations/PR, PR and Media Relations, Publishing | No Comments »
Friday, June 8th, 2012
My husband bought me a Kindle when they were originally released several years ago now. As an avid reader and book lover it wasn’t a product I would have thought that I would want, use or like–but I was wrong. I’ve found the Kindle to have a multitude of benefits, most notably as a tool when traveling. My Kindle (and now my Android which has a Kindle app) cuts down significantly on luggage weight! I also like being able to get access to information immediately. When I hear of a book I’m interested in, I can simply buy and download it. No need to find, travel to or spend time at a bookstore.
On the other hand, I’ve also found over time that (more…)
Tags: books, Journalism, publishing, reading, Technology
Posted in Publishing | No Comments »
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