Posts Tagged ‘writing blog copy’

Get Results With These 10 Tested Copywriting Tips

Monday, July 16th, 2018

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.

Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)

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Blogging Best Practices

Thursday, January 15th, 2015

Blogs continue to be a great communication tool for marketers of any size, in any industry. Blogs have two “big benefits”:

  • They help you stay engaged with your audience in, hopefully, valued ways—keeping you “top of mind” when members of the audience are in need of your goods or services
  • They aid in driving traffic to your website – because blogs are (or, at least, should be) updated with new posts regularly, your content will be fresh, and will contain relevant key words and phrases that can boost SEO

We have a blog that we’ve been posting to since 2009. We also manage blogs for a number of clients. In our work we’ve discovered some important best practices: (more…)

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