Posts Tagged ‘news media’

News Releases: Who Needs Them?

Tuesday, January 2nd, 2018

There have been some long, lengthy and actually quite interesting (for communication nerds like me, anyway) discussions in LinkedIn and other groups about the proper terminology for a commonly used communication tool designed to generate interest from the media — is it a “press” release, a “news” release, a “media” release or something else? Truth be told, it probably doesn’t matter what we call it — what really matters, pointed out the pragmatists in the group — is whether or not the desired results are achieved. And that created an entirely separate discussion!

Regardless of what you call it, is the practice of sending out self-proclaiming statements via “snail” mail or, now, email, a thing of the past? Are there better, more effective means of generating media attention? The answer is yes, and no… (more…)

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Goodbye to Traditional Marketing? Can’t We All Just Get Along?

Tuesday, August 27th, 2013

In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–“Extra, extra read all about it” became the cry as stories broke and consumers on street corners learned the news. From there, of course, radio emerged, then TV and–ultimately–the World Wide Web. The rest, as they tend to say, is history.

But, with the exception perhaps of the cave drawings, as each new communication methodology emerged, the others didn’t go away as was often predicted. Instead, (more…)

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Decline of News Media Industry May Hold Opportunities For You: Here’s Why

Wednesday, March 20th, 2013

Pew’s recently released analysis of the state of the news media appears, upon first analysis, to be nothing but dismal. The report indicates that newspaper newsroom cutbacks left the industry down 30 percent since its peak in 2000–actually below 40,000 full-time employees for the first time since 1978! Instead of news as we know it, most of these “news” outlets are focused on reporting sports, weather and traffic. Even CNN’s news packages are down nearly half according to the report.

But, for businesses, business professionals and would-be thought leaders there’s a silver lining here.  (more…)

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