Posts Tagged ‘online communication’

Building Better Blogs Through Quality, Targeted Content

Thursday, January 14th, 2016

In the digital age, so much of your marketing success depends on your online presence. Just as you wouldn’t run a shoddy, run-down brick and mortar store, you simply can’t have a tacky-looking website. By the same token, you need to give potential customers a reason to come to your site. Gas stations operate on razor-thin margins on gasoline to get customers into their convenience stores — the real moneymakers. Similarly, many business websites use a content-rich, regularly-updated blog with appeal to their target audience to drive traffic to their site. And just because you aren’t a digital marketing expert, doesn’t mean you can’t put together a great blog your audience will be drawn to. (more…)

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The Biggest PR Myth is That PR Doesn’t Matter

Thursday, June 25th, 2015

by Linda Pophal

A journalist asked me recently, “What is the one biggest PR myth that you hear over and over?” Here’s my answer:

I think the biggest myth about public relations that I continue to hear is that PR is becoming less valuable, or valued, in this social media era, and that social media will eventually take the place of PR. That sentiment, I believe, is patently untrue. In fact, I think the situation is exactly the opposite. (more…)

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No, Paper Isn’t Dead and Isn’t Likely to be for a long, long, long time…

Tuesday, December 10th, 2013

The demise of paper has been predicted for a century, but the end is nowhere in sight according to a recent article in “The Week.”

I heartily agree with this sentiment and I’ve seen interesting examples of just why this is likely to be the case in classes I teach at a local university. While most people today claim that “the millennials prefer electronic communication,” that’s not necessarily true–just ask the millennials! (more…)

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Should You Have a Blog?

Tuesday, October 15th, 2013

A business colleague of mine recently asked me what I thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are, though, two very important reasons that those wishing to build an online presence should consider managing a blog (and a few other, secondary, reasons). (more…)

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Common Online Marketing Mistakes

Tuesday, June 18th, 2013

It seems that interest in online marketing is hotter than ever; every week it seems we get more questions from reporters, prospects and clients about do’s, don’ts and best practices of online communications. Last week we received a question about what we would view as the “Big 3” online marketing mistakes that we see businesses make, especially small businesses. (more…)

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Everything New Is Old Again: In Communication, Basic Rules Still Apply

Tuesday, May 21st, 2013

There’s much talk these days about how social media has changed the communication landscape and, indeed, it has. But, despite the fact that social media has created new opportunities and challenges for communicators, there are really (IMO) only two ways in which it really represents anything “different”: (more…)

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