I recently saw an interesting promotion on Amazon for the 4th generation Echo Dot. It’s a round version being offered in three Diane von Furstenberg designs. The “special price” being offered is $59.99 which will go up to $69.99 after August 13. Not so unusual, but there’s an interesting twist to this offer. (more…)
Posts Tagged ‘research’
The New Echo Illustrates a More Reliable Way to Do Market Research
Friday, July 30th, 2021Tags: Amazon Echo, consumer research, marketing research, new product development, product development, research, virtual assistant
Posted in Marketing Research | No Comments »
Should Organizations Do Away With Employee Surveys?
Tuesday, September 1st, 2020Peter Capelli recently wrote a piece for The Wall Street Journal suggesting that it’s time to do away with employee surveys. Like similar calls for doing away with performance reviews, there are some very good reasons to seriously consider doing away with them—many people don’t like them, response rates are often very low and, all too often, nothing is really done with the information received which serves to demotivate rather than engage employees.
Tags: Employee Communication, employee engagement, employee satisfaction, employee surveys, performance reviews, research, surveying employees
Posted in Internal Communication, Marketing Research | No Comments »