Posts Tagged ‘unconscious bias’

Battling Blind Spots to Boost Management and Marketing Effectiveness

Thursday, September 30th, 2021

Unconscious bias results in bias that can make us miss out on different perspectives to make better marketing decisions.

Blindspots are something we all have based on our past experiences, interactions with others, and the opinions and values we’ve formed over time. I remember learning early in my career about the Johari Window in a leadership seminar I attended. It’s a model designed to help us understand and improve communications through the recognition that we all are impacted by the things we don’t know. Human nature is such that each of us has biases and blind spots that we’re generally not aware of.

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