Training, in general, is a challenge for organizations large and small. But when they introduce additional factors, challenges increase significantly. Consider a large retailer with employees scattered throughout the country. Employees are generally low-paid but have a big impact on the customer. How can retailers (and others) economically gain impact from their customer service training efforts? By having fun!Archive for the ‘Internal Communication’ Category
Looking for Better Employee (And Customer) Engagement? Let Them Play Games!
Tuesday, October 8th, 2019Training, in general, is a challenge for organizations large and small. But when they introduce additional factors, challenges increase significantly. Consider a large retailer with employees scattered throughout the country. Employees are generally low-paid but have a big impact on the customer. How can retailers (and others) economically gain impact from their customer service training efforts? By having fun!Are Podcasts Poised to Replace the Employee Newsletter?
Saturday, March 31st, 2018
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences. (more…)
Marketing: It’s Not Just For Getting New Customers
Tuesday, September 19th, 2017
When businesses think about marketing, it’s typically and understandably in the context of attracting business. People who will pay you money. But marketing your business to potential employees — those you will pay money — can be just as important. And yet, so many employers overlook the importance of such marketing. As Wes Gay writes for Forbes, “Businesses are familiar with investing in consumer marketing, yet rarely consider investing in marketing for new employees. This is especially important for companies looking to recruit top millennial talent, as reaching the millennial generation can be challenging for older companies.”
With that in mind, we thought we’d provide some tips on how to market yourself to potential employees. The process is very much the same as any form of marketing. Here’s what you need to know. (more…)
Two Must-Haves for a Strong Employer Brand
Tuesday, November 8th, 2016
When we talk about branding, we focus a lot on an organization’s corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers are becoming more and more aware of the importance of human capital. From senior leaders to front line employees, organizations need to attract the best and brightest to remain competitive for the long run. There are plenty of strategies and tips for effective employer branding, but here we focus on two: (more…)
A Step-by-Step Process for Evaluating Your Employer Brand
Tuesday, September 27th, 2016
In a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding context.
Generally, in working with organizations on these types of projects, there are five steps: (more…)
Maximizing the Impact of Your Employer Brand: Yes, You Have One!
Thursday, September 22nd, 2016
When we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?
Why does it matter? For a couple of reasons: (more…)
Branding “From the Inside, Out”: Two Important Considerations
Tuesday, May 24th, 2016Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate our value proposition.” The truth is, it’s not their value proposition that matters– (more…)
Creating an Exceptional Digital Team
Saturday, January 23rd, 2016While many small business owners start out as jacks-of-all-trades, as the business grows, it becomes necessary to bring on talent to specialize in specific areas of the company. Digital marketing is no exception. Just as an entrepreneur will at some point need to separate the digital marketing duties from the operations duties, a more sophisticated company will eventually want to break up the roles of the digital marketing unit. Here are some tips and strategies for putting together an effective digital marketing team. (more…)
Should Rank-and-File Employees Be Speaking on Behalf of Brands?
Thursday, October 29th, 2015The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same time, companies often fear the potential negative, counter-productive impact of “rogue” or un-coached employees. Think of the employee complaining about her job on her Facebook page, or the insider who gives friends and neighbors the “real story” about his company at a backyard BBQ. (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
