Posts Tagged ‘corporate culture’

How Will Your “New Normal” Impact Your Desired Corporate Culture?

Tuesday, June 15th, 2021
Every organization has a culture whether it has worked hard to establish one or not. Just like brands, cultures exist whether we are deliberate about defining, nurturing, and managing culture or not. In fact, organizations often have multiple cultures just as they may have multiple brands. The process, far simplified, for managing both is the same:


The One Thing You Need to Do to Build Your Brand: Walk the Talk!

Thursday, February 25th, 2016

PricewaterhouseCoopers U.S. chairman Robert Moritz has discussed the issue of engaging younger employees in an article for Harvard Business Review titled “The U.S. Chairman of PwC on Keeping Millennials Engaged.” While the article contains a number of intriguing insights, one point that stood out from a marketing perspective was a comment Moritz made in relation to how an organization and its leaders are perceived to reflect the stated values of that company. (more…)

Should You Hire Employees Who “Fit” Your Culture?

Tuesday, June 2nd, 2009

The concept of “cultural fit” is a trendy one these days. But, is hiring for “fit” a good idea?

In 1999 I wrote an article for HR Magazine on hiring to fit your corporate culture. My thesis at the time was that doing so was a “slippery slope” in terms of ensuring non-discriminatory hiring practices. After all, (more…)