Posts Tagged ‘employee engagement’
Tuesday, September 1st, 2020
Peter Capelli recently wrote a piece for The Wall Street Journal suggesting that it’s time to do away with employee surveys. Like similar calls for doing away with performance reviews, there are some very good reasons to seriously consider doing away with them—many people don’t like them, response rates are often very low and, all too often, nothing is really done with the information received which serves to demotivate rather than engage employees.
However, I really wouldn’t agree with just getting rid of either employee surveys or performance reviews. With employee surveys, though, I would agree that many surveys are not done well and may not be yielding reliable, valid, and actionable information for HR leaders, managers, and organizations.
(more…)
Tags: Employee Communication, employee engagement, employee satisfaction, employee surveys, performance reviews, research, surveying employees
Posted in Internal Communication, Marketing Research | No Comments »
Tuesday, November 8th, 2016
When we talk about branding, we focus a lot on an organization’s corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers are becoming more and more aware of the importance of human capital. From senior leaders to front line employees, organizations need to attract the best and brightest to remain competitive for the long run. There are plenty of strategies and tips for effective employer branding, but here we focus on two: (more…)
Tags: Brand Management, branding guidelines, Employee Communication, employee engagement, employee satisfaction, employer brand, employer branding, engaging employees, hiring right
Posted in Career Advice, Internal Communication, Marketing and Branding | No Comments »
Thursday, September 22nd, 2016
When we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?
Why does it matter? For a couple of reasons: (more…)
Tags: Brand Management, Employee Communication, employee engagement, employer brand, employer branding, hiring for brand alignment
Posted in Internal Communication, Marketing and Branding | No Comments »
Monday, November 24th, 2014
It’s probably no surprise that poor customer service can have an enormous amount of negative impact on your business. But what about poor service to employees? Does the internal satisfaction of your employees weigh on that metric? A recent article by Christine Porath in Harvard Business Review would suggest that it does. (more…)
Tags: customer engagement, customer loyalty, customer satisfaction, Customer Service, employee ambassadors, Employee Communication, employee engagement, employee satisfaction
Posted in Business Development, Internal Communication, Marketing and Branding | No Comments »
Tuesday, October 28th, 2014
I had an opportunity recently to speak to a group of human resource (HR) professionals in my community about a topic I’ve always been passionate about–employee communication. My undergraduate degree was in Psychology and Social Work. My dream as a child was to become a psychologist and, from seventh grade on, that was the path I thought I would take. However, during my senior year of college, I had my first internship and realized that I was not cut out to be a counselor. So, I pursued another path. I was working for a local governmental agency at the time, and I took an interest in HR management. The concept of employee motivation was very interesting to me and clearly aligned with the psychological principles I had learned about in school. So, I toyed with the idea of potentially creating or serving in a role that might be called a “corporate psychologist.”
Then, as fate would have it, (more…)
Tags: brand ambassadors, Brand Management, branding, Employee Communication, employee engagement, internal communication
Posted in Internal Communication, Marketing and Branding | No Comments »
Thursday, December 6th, 2012
Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
Tags: branding, communicating with employees, Employee Communication, employee engagement, employees and your brand, employees as brand ambassadors, Healthcare, your brand
Posted in Internal Communication, Marketing and Branding | No Comments »
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