Archive for the ‘Customer Communication’ Category
Thursday, December 2nd, 2021
One of the most common mistakes I see many businesses fall prey to, and especially small businesses, is focusing too much on getting in new customers/clients and not enough on nurturing the customers they already have. I think most businesspeople are widely familiar with data that indicates that existing customers represent more value in terms of repeat business, at less investment of time and money, than seeking new clients/customers. Yet far too many small businesses, perhaps because they’re worried about keeping the customer pipeline full, neglect the customers they already have.
Savvy small businesses can take steps to nurture those new customer relationships by being proactive and process-oriented in their approach. For instance:
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Tags: attracting and retaining customers, attracting customers, building customer relations, communicating with customers, customer appreciation
Posted in Business Development, Client Relations, Customer Communication, Customer Service | No Comments »
Thursday, September 30th, 2021
Blindspots are something we all have based on our past experiences, interactions with others, and the opinions and values we’ve formed over time. I remember learning early in my career about the Johari Window in a leadership seminar I attended. It’s a model designed to help us understand and improve communications through the recognition that we all are impacted by the things we don’t know. Human nature is such that each of us has biases and blind spots that we’re generally not aware of.
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Tags: bias, blind spots, constructive criticism, different perspectives, employee feedback, Johari Window, overcoming bias, seeking input, unconscious bias
Posted in Career Advice, Customer Communication, Employee Communication, Internal Communication | No Comments »
Tuesday, June 29th, 2021
I saw a very interesting question in an online group I monitor recently: “Is it ever a good idea to give your work away?”
In this case, the question was related to consulting services but the question could just as easily apply to companies selling tangible products. And, perhaps, it is in comparing the two ─ services and tangible products ─ that this answer can make the most sense: “Yes, there are definitely times when giving your work─or your products─away can be a good idea!”
But when?
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Tags: Business development, charging for your services, charging for your work, giving your work away, pro bono, product sampling, speaking fees
Posted in Business Development, Client Relations, Customer Communication, Marketing and Branding, Small Business Strategy, Strategy | No Comments »
Tuesday, June 22nd, 2021
Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first platforms such as TikTok. And, with the proliferation of do-it-yourself (DIY) video options, the demand for professionally produced, high-production-value video content no longer looms as the must-do priority it used to be. Today, marketers of all types and sizes—even those with very small budgets—can successfully use video to augment their marketing communication efforts. (more…)
Tags: 360 video, communication during COVID, COVID-19 communications, explainer videos, Instagram video, professional video production, short-form video, TikTok video, video marketing, video script, white board videos, YouTube marketing
Posted in Content Marketing, Customer Communication, Marketing and Branding, Marketing Communication, Sales, Technology | No Comments »
Thursday, June 17th, 2021
COVID-19 has upended a number of industries and jobs. Among the professions that have been hardest hit are sales and business development, which have traditionally relied on face-to-face interactions to build networks and relationships. People who ply those trades have had to pivot to remote selling with mixed success. (more…)
Tags: best practices in social media marketing, effective sales, online marketing, sales and marketing, selling online
Posted in Business Development, Client Relations, Customer Communication, Customer Service, Innovation, Internet Marketing, Marketing and Branding, Remote Work, Sales, Technology | No Comments »
Thursday, June 10th, 2021
There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. All organizations can benefit from having a wide variety of communication channels (both synchronous and asynchronous) to ensure that employees throughout the organization, regardless of role or communication channel preference, are receiving key messages.
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Tags: communicating with customers, communicating with employees, creative communications, Employee Communication, internal communication, strategic communications
Posted in Customer Communication, Employee Communication, Internal Communication | No Comments »
Saturday, December 19th, 2020
It’s fair to say that few, if any, companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic. As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals began grappling with important questions, including the following: (more…)
Tags: content marketing, digital marketing, marketing best pratices, marketing during COVID-19, online marketing
Posted in Business Development, Client Relations, Content Marketing, Customer Communication, Customer Service, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, November 24th, 2020
While there’s a debate about where the phrase “content is king” originally emerged, Bill Gates is widely given credit for the phrase and wrote what Fox Business calls a “remarkably prescient piece” back in 1996 in which he “accurately foresaw the content boom years before Google, WordPress, Facebook and YouTube even existed.” The rest, of course, is history.
Organizations of all kinds have jumped on the content bandwagon, recognizing that the trusted relationships they have with patients puts them in a prime position to share content on a wide range of topics of interest to, and representing value for, their audiences. (more…)
Tags: advertising copy, B2B content marketing, business communication, communicating during the pandemic, content marketing, COVID-19 communications, creating content, Customer Communication
Posted in Content Marketing, Customer Communication, Marketing Communication | No Comments »
Wednesday, November 11th, 2020
It’s fair to say that few, if any companies—or their communication staff—were prepared to respond quickly and appropriately to the impacts of the COVID-19 pandemic, a pandemic that has swept the world and decimated lives and economies.
As millions of employees suddenly found themselves working remotely from their homes and millions of customers found themselves suddenly shut off from the companies and brands they typically engaged with, communication professionals found themselves grappling with important questions:
- How do we continue to communicate with a suddenly dispersed audience?
- How do we find the right balance between standard key messages and the need to address the ravages of the virus for employees, customers and the community at large?
- How do we strike the tone—certainly not too flippant, but also not too alarmist?
There have been some important communication lessons to be learned from the COVID-19 pandemic. We asked content marketers to share their key takeaways—what has worked well for them, what hasn’t, and how the experience will shape their communications for months, maybe years, to come. (more…)
Tags: communication best practices, communication during COVID, digital marketing best practices, marketing best practices, marketing during COVID-19, strategic communications
Posted in Customer Communication, Marketing and Branding, Marketing Communication | No Comments »
Thursday, October 29th, 2020
The 3 C’s of Marketing (company, customers and competitors) is a popular model used to help businesses and marketers develop marketing strategies by encouraging them to think about their customers and what they value, what they have to offer that address what customers value/need, and what others (competitors) are offering. It’s a model that also aligns very well with another three-pronged marketing approach: segmenting, targeting, and positioning.
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Tags: attracting and retaining customers, customer segmentation, customer targeting, effective targeting, segmentation, STP, targeting customers
Posted in Competition, Customer Communication, Marketing, Marketing and Branding, Marketing Communication, Strategic Communications, Strategy | No Comments »
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