Posts Tagged ‘direct mail’

The Art of Creating Compelling Email Invitations

Wednesday, September 28th, 2016

Keyboard - smallFor many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it’s no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn’t mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your target audience is potential employees, business partners or customers, crafting an effective email invitation is an art. Here are some best practices to help you create compelling copy for email invitations: (more…)

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Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing

Tuesday, January 12th, 2016

In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)

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How Will We Use Email in 2015

Wednesday, December 31st, 2014

 

As smartphones have become increasingly common and many—particularly the millennial generation—have turned to texting as their go-to method of communication, some have questioned the future of email as a means of communication in both personal and professional settings.

I was asked recently by a reporter what I felt the future of email is and, particularly, how we are likely to use email in 2015. Will email go away? Will it remain relevant? These are very much the same questions that have been asked of other forms of communication: Will email replace “snail mail”? Will online chat replace phone calls? “Yes” and “yes” in some cases.

Generally, though, rather than reflecting a potential replacement, these new methodologies create new options and opportunities. (more…)

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The Myths of Email Marketing

Tuesday, January 21st, 2014

A few years ago, driven by my curiosity about the state of traditional direct mail marketing vs. online, or email, marketing I proposed an update to a book I had written on direct marketing a number of years ago. My publisher agreed and I had the opportunity to do some research on Direct Mail in the Digital AgeAs I suspected when I proposed the project (more…)

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The Big Benefits of Traditional Direct Mail

Thursday, March 7th, 2013

Despite the fact that the United States Postal Service (USPS) is struggling and about to cut back on their delivery, there are some (including me) that believe that traditional direct mail still holds benefits for both marketers and consumers. In an increasingly cluttered email environment, after all, marketers will be challenged to come up with new ways to “capture eyeballs.” Traditional direct mail may hold some opportunities for a number of reasons: (more…)

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Sometimes “Snail Mail” is Still the Best Way to Go

Sunday, October 24th, 2010

I’ve recently begun working in earnest on an update to my 1992 book A Small Business Guide to Direct Mail. The update will be significantly revised and will be titled Direct Mail for the Digital Age. A lot has happened in the direct mail industry since 1992–most notably the advent of email marketing which opens up many new opportunities for marketers. Very cost effective opportunities. (more…)

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Is Direct Mail – The “Snail Mail” Kind – Making a Comeback?

Tuesday, August 31st, 2010

A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees – in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns – often predictable patterns – in everything around us, was (more…)

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