Posts Tagged ‘understanding your market’

Gaining a Better Understanding of Where Your Audience is Coming From

Thursday, March 2nd, 2017

What event or events would you say have had the greatest impact on the United States during YOUR lifetime? It’s a question put to 2,025 adult survey respondents in a mid-2016 Pew Research Center poll, the results of which were covered by Claudia Deane, Maeve Duggan and Rich Morin. Before looking at the article, try to answer the question yourself. What are the 10 historic events during your lifetime that have had the greatest impact on the country? (more…)

Keeping Up With Customer Needs

Thursday, January 16th, 2014

Businesses of all sizes and types are concerned with staying abreast of constantly changing customer and consumer expectations. The information age we are in represents both challenges and opportunities for doing this. The challenges are related to the sheer volume of information we now have available to use. The opportunities are related to the same thing! As both a small business person and a marketing consultant, I approach keeping us with customer needs from a couple of different perspectives: (more…)