Posts Tagged ‘brand awareness’

Should Your Messaging Vary Across Social Media Platforms?

Tuesday, November 8th, 2022

“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.

Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels.

One foundational question they face is: “Should my messaging vary across social media platforms?”

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No-Cost, Low-Cost Ways to Boost Your Brand

Tuesday, July 30th, 2019

We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.

But, just because you feel like you can’t spend more money on marketing doesn’t mean you can’t invest in your brand. (more…)

From Brand Awareness to Purchase: The Consumer Purchase Funnel Process

Friday, December 26th, 2014

How many times throughout the week do you see a company logo slapped onto a billboard, incorporated into the name of a sporting event, or even plastered on the back of a boxer? These are classic examples of brand awareness strategy. With brand awareness, companies are simply making the consumer aware that they exist—that’s about it.

While brand awareness is generally of little use on its own, it’s an important first step in a process known in marketing as the purchase funnel. (more…)