A while ago my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out with a project. He wanted 8 tickets. The theatre said “No, sorry – we only (more…)
Posts Tagged ‘customer experience’
You’ve got it. I want it. But you won’t let me buy it?
Tuesday, November 1st, 2022Top Tip for Brick and Mortar Businesses: Create an Experience!
Tuesday, June 1st, 2021
Over the past several years, a growing number of wineries, microbreweries, and distilleries have been springing up across the Chippewa Valley where we’re based. It’s a trend that is mirrored in other states around the country, as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences.
Consumers have long been able to buy wine, beer, or spirits at local liquor stores with no discernable lack of brand options available at varying price points. Why, then, are these relatively small players having such a big impact on the economy?
You’re Fired! It Works for Customers Too.
Thursday, January 12th, 2017
Sometimes clichés can become so pervasive that we fail to think critically about their meaning or the full implications of the statement. A classic example in business, generally, and customer service, specifically, is “the customer is always right.” To state the obvious, the rationale is that no matter how difficult, rude and unreasonable a customer may be, that customer is paying the bills — and you should do whatever it takes to make that customer happy. (more…)
Are You Giving Your All To Your Current Customers?
Tuesday, July 15th, 2014A number of years ago I was on a weekend outing with my husband and a group of his friends, including one guy who had recently gotten engaged to a “knockout.” She was gorgeous–long, really long, blonde hair; perfect make-up; great nails, dressed exceptionally.
The rest of the women (well, maybe I’m projecting my own thoughts on the others, but…) thought: “Wow! How do we compare to that!!?!” Fortunately, she was one of the many beautiful women (and men) that I’ve met over the years who wasn’t really that “full of themselves.” Over the course of the weekend after many conversations, and a few cocktails from time to time, we got to talking. I admitted my awe about how well put together she was and my wish that I could be as well put together.
She laughed and said: “You should have seen me last week!” “What do you mean?,” I asked.
Four Little Words That Can Reveal a Lot: “Why do you ask?”
Thursday, May 8th, 2014A recent experience I had, contrasted with a similar experience my husband had a few years ago, made me consider how easy it can be to not only gather key marketing research intelligence from customers but also to improve the service experience, generate positive word-of-mouth and, ultimately, increase sales. (more…)
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