Posts Tagged ‘Social Media’
Tuesday, August 5th, 2014
The older I get, the more I recognize the inevitable cycles that occur all around me, from fashion trends to areas of marketing focus. It’s the yin and yang of life I suppose; we naturally shift back and forth between preferences for one thing or another. And, it is likely true that there is nothing really “new” under the sun, just recycled or updated twists on things that have gone before.
Except, perhaps, in the world of online marketing. One of the latest trends–contextualized advertising–offers marketers the ability to almost “get inside the heads” of potential consumers to deliver messages to them based not only on places they’ve visited online, but for things that might be geographically or contextually relevant to them.
For instance. You’re walking down the street on a hot summer day and you get a text message telling you about a great deal on ice cream at a shop that is now literally 10 steps away from you. Or, you’re driving to a vacation destination and a special deal on a hotel at the next exit pops up. That’s contextual advertising and it’s all the rage right now. Although, of course, nobody quite knows yet (more…)
Tags: Advertising, anaytics, contextualized advertising, Marketing, SEO, Social Media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, Strategic Communications | No Comments »
Tuesday, July 22nd, 2014
A recent Gallup poll indicates that just 5 percent of U.S. residents say that social media had “a great deal of influence” on their purchasing decisions; 62 percent said that it had no influence at all.
Yet, companies in the U.S. spent $5.1 billion on social media in 2013. Are they nuts?
Likely not. The thing of it is, (more…)
Tags: Customer Communication, Gallup, linkedin, Marketing, online advertising, Social Media, twitter
Posted in Marketing and Branding | No Comments »
Tuesday, July 8th, 2014
Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.
As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.
As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.
In my work I’ve found the keys to success to involve primarily two things: (more…)
Tags: content marketing, facebook, Google+, Instagram, likeable social media, linkedin, Pinterest, Social Media, social media marketing, twitter
Posted in Uncategorized | No Comments »
Thursday, May 22nd, 2014
Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”
But not all. (more…)
Tags: blogging, blogs, Customer Communication, facebook, Healthcare, linkedin, Social Media, twitter, U.S. Military
Posted in Uncategorized | No Comments »
Thursday, May 1st, 2014
I’m a long-time fan of LinkedIn, and LinkedIn Groups, particularly for B2B marketing. I’ve used LinkedIn and groups for myself and for my clients whose goals generally include building credibility and establishing thought leadership status. A business contact recently asked me what my “top tips” would be for participating in LinkedIn and, particularly, for participation in LinkedIn Groups–one of the big benefits of this social media platform in my opinion.
(more…)
Tags: linkedin, LinkedIn groups, Social Media, twitter
Posted in Business Development | No Comments »
Tuesday, April 29th, 2014
I learned recently that there’s a quick and easy way to find the first tweet of anyone who has been engaged with Twitter. You just go to this link and enter in the @username of someone and you’ll see there first post — aka tweet.
My first tweet for @StratCommun was on October 1, 2009 – wow! That surprised me. I know I’ve been engaged for some time, but didn’t realize exactly how long. Time flies, as they say (pun intended).
(more…)
Tags: influencers, Social Media, twitter
Posted in Uncategorized | No Comments »
Thursday, April 24th, 2014
If you Google the term “strategic communications” my company — Strategic Communications — is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for. (more…)
Tags: analytics, Google Analytics, Hummingbird, internet marketing, SEO, Social Media
Posted in Analytics, Internet Marketing | No Comments »
Tuesday, April 22nd, 2014
Socializing Your CEO, a report released by Weber Shandwick, indicates that only 18% of the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. Don’t believe it? Do a quick search on LinkedIn, arguably the most “professional” of the various social media channels, and see how many CEOs you find.
You’ll find some, but they don’t represent the CEOs of the Fortune 500 — or even 1000. Most, like me, are CEOs of their own small firms or consultancies.
So, what gives? (more…)
Tags: CEOs and social media, communication, facebook, linkedin, Social Media, strategic communication, twitter
Posted in Uncategorized | No Comments »
Tuesday, March 25th, 2014
We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity. (more…)
Tags: content management, content marketing, facebook, Google+, linkedin, measurement, metrics, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Thursday, March 20th, 2014
In marketing, as in other areas of business I suppose, it seems that we are always looking for the “magic bullet” — the quick trick that will lead to exceptional success. But in business, reward rarely comes without risk. One area of risk for any organization is brand building. Many are looking for the magic bullet here, as well–that quick trick that will lead to brand success.
Unfortunately, there is no trick! There are just some basic, tried and true best practices that the big brands follow. Even they, though, are constantly subject to brand erosion if they don’t continue to take steps to monitor, measure and manage their brands effectively. Brand managers in the 21st century are fortunate because, despite the proliferation of online communication from the masses which can significantly impact brands, either positively or negatively, (more…)
Tags: brand audit, Brand Management, branding, managing brand presence, online brand management, Social Media
Posted in Marketing and Branding | No Comments »
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