Posts Tagged ‘Gallup’

People Just Aren’t Influenced by Social Media – Ask Anyone

Tuesday, July 22nd, 2014

A recent Gallup poll indicates that just 5 percent of U.S. residents say that social media had “a great deal of influence” on their purchasing decisions; 62 percent said that it had no influence at all.

Yet, companies in the U.S. spent $5.1 billion on social media in 2013. Are they nuts?

Likely not. The thing of it is, (more…)

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