Posts Tagged ‘influencers’

Content Marketing Experts Define “Influencer Marketing”

Thursday, November 29th, 2018

 

(excerpt from Best Practices in Influencer Marketing)

Defining “influencer marketing” in the online space can be somewhat challenging as perspectives can differ wildly. Here’s a look at how experts in digital marketing are defining this term: (more…)

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Leveraging Big Benefits From Micro-Influencers

Tuesday, September 11th, 2018

Marketing is key to not only getting the word out about your products and services but also for convincing potential consumers that your offerings provide the best quality, best value, are the trendiest, etc. Influencers can be a huge benefit in this respect. Influencers are individuals or organizations that have the ability to influence the beliefs, attitudes and actions of others. An influencer might be a popular professional athlete who touts the efficacy of a particular shoe, supplement or clothing brand. Or it could be a celebrity who shows up on the red carpet wearing a particular fashion brand—one that carries your label.

These are examples of large-scale influencers. Small businesses typically don’t have access to such individuals unless by pure good fortune. But in an article for Forbes, Dinah Wisenberg Brin writes that some businesses have found success using “micro-influencers” to achieve similar effects, albeit on a smaller scale. (more…)

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The Big Benefits of Social Media for Marketing Local

Friday, February 24th, 2017

We think of social media as a way to reach disparate audiences spread around the country or globe. But social media marketing can also work on a local scale. For brick-and-mortar businesses offering a unique atmosphere or great dining, social media recommendations from locals can help drive customers through the door in ways that can be much more impactful than traditional advertising. (more…)

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The First Tweets of Top Social Media Influencers

Tuesday, April 29th, 2014

I learned recently that there’s a quick and easy way to find the first tweet of anyone who has been engaged with Twitter. You just go to this link and enter in the @username of someone and you’ll see there first post — aka tweet.

My first tweet for @StratCommun was on October 1, 2009 – wow! That surprised me. I know I’ve been engaged for some time, but didn’t realize exactly how long. Time flies, as they say (pun intended).
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