Posts Tagged ‘market share’

Unless You’re Starbucks, Target or Another Big Brand Player, Market Share Doesn’t Really Matter

Thursday, December 22nd, 2022

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsAnd, quite honestly, it may not even really matter to them.

A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though, really don’t need to be worried about market share. In fact, (more…)