Whatever happened to…
Over the past decade, we’ve seen a number of iconic brands simply disappear without a great deal of fanfare. On the other hand, we’ve seen the meteoric rise of new players that quickly captured the hearts, minds—and wallets—of consumers. But will they be able to sustain their gains? Only time will tell.
Here we take a look at some of the “losers,” and some of the “winners” and try to determine what it is that keeps a brand strong. (more…)
Recently, we discussed the sincere contemplation and soul-seeking that should go into any decision to rebrand your business. Entrepreneur’s infographic “The 8 Must-Follow Rules for Rebranding Your Company” notes that competition and a changing audience are two primary reasons for rebranding, and points out some successes and failures among a few big-name brands.
So, even though we’ve covered this, it can’t be overstated: think long and hard about rebranding. Still want to rebrand? Ok, here’s how we suggest going about it. (more…)
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