Posts Tagged ‘ad strategy’

Take the Time to Plan!

Tuesday, September 25th, 2012

In the interest of full disclosure, I’ll reveal a personal “pet peeve” right up front. I have a strong negative reaction any time I’m approached by someone – colleague, client, prospective client, etc. – who says: “Let’s do…” without having taken the time to develop a plan (even a very quick and abbreviated plan) to help them determine whether the thing they wish to do makes sense within some larger context.

Here’s a 10-step process to developing communication/marketing plans that will provide you with the direction you need.