Posts Tagged ‘communication tactics’
Friday, July 6th, 2012
Anybody who has ever observed people–usually, but not always, teenagers–standing together, yet communicating via text messaging can recognize that sometimes technology is overused. Whether email, social media, texting or the use of mobile devices, the downfall of these practices is to minimize face-to-face or voice-to-voice contact which can be a definite drawback. In business settings, studies consistently indicate (more…)
Tags: communication tactics, Customer Communication, Customer Service, Employee Communication, Social Media
Posted in Client Relations | No Comments »
Monday, June 25th, 2012
Here’s another one of those “it depends” questions: Is social media better than traditional media? Well, it depends…
- Is television advertising better than radio?
- Billboards better than newspaper?
- Direct mail better than email marketing?
These are all “it depends” questions and, frankly, if you ever see answers to questions like these I’d recommend
(more…)
Tags: Advertising, communication tactics, Direct Marketing, Marketing, marketing strategy, Social Media
Posted in Marketing and Branding, Marketing Communication | No Comments »
Friday, April 27th, 2012
I recently responded to a question in an online forum that asked: “What makes a good attorney web site?” I thought the way the question was framed was interesting because, on the one hand, I do think it’s important with any communication to focus on specific objectives. But, on the other hand, I would also say that what makes a good attorney web site is very much the same as what might make
(more…)
Tags: Advertising, communication tactics, copywriting, Customer Communication, Marketing, web site
Posted in Business Development, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Friday, November 18th, 2011
A student asked me the other day what the greatest marketing challenges facing business today were and whether I think these challenges are different than they have been historically. That’s a great question and I’ve pondered it for a while.
Ultimately, what I decided is that (more…)
Tags: Advertising, communication tactics, Marketing, Strategy
Posted in Uncategorized | No Comments »
Tuesday, November 8th, 2011
For those communicators who work with — or who are! — professionals who required multiple, high-level degrees to practice in their careers, there can be a tendency to “speak in lofty language.” They forget that those who are *not* members of their profession *don’t* speak in their language. They fail to realize that, rather than being impressed by their advanced knowledge, their intended audience is simply confused and disinterested. Worse, when their intended audience doesn’t “get” the message they don’t *get* the message. (more…)
Tags: communication tactics, copywriting, Customer Communication, Customer Service, Employee Communication
Posted in Marketing Communication | No Comments »
Saturday, November 5th, 2011
It’s a question that comes up in many venues. On Twitter and in LinkedIn groups. In business meetings. In university classes. It recently came up through a journalist who was asking for input from marketing professionals – like me: “I’m looking for experts to explain, compare and distinguish advertising vs. marketing vs. branding vs. PR.”
For those of us “in marketing” the answer is deceptively simple. (more…)
Tags: Advertising, Brand Management, branding, communication tactics, Customer Communication, Marketing, marketing strategy
Posted in Marketing Communication, Media Relations/PR | 2 Comments »
Saturday, March 12th, 2011
A business colleague recently asked for some advice on how to handle people in meetings – in this case, strategic planning sessions – that dominate the conversation. It’s a common problem and, I’d venture to guess, that any of you reading this have been involved in a situation where this has occurred.
Here are some of the suggestions I shared: (more…)
Tags: communication tactics, facilitating meetings, Strategic Planning
Posted in Uncategorized | No Comments »