Posts Tagged ‘B2B marketing’

Why You May Want to Avoid the Visual When Communicating With a B2B Audience

Tuesday, November 18th, 2014

Like virtually every industry, marketing has been transformed dramatically by advances in technology, particularly the increasing ease with which high quality digital media can be produced and distributed relatively cheaply online. Professional audio and video can be incorporated into a website or distributed through email marketing with ease, and this has led to an increase in the use of such media when marketing for a variety of products and services.

Marketers have taken advantage of new technology and digital content techniques by increasing their use of such material to promote their products and services. According to a dual survey of content marketers and the B2B audiences they serve, (more…)

Please follow and like us:
error