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Posts Tagged ‘B2B marketing’

Mobile Apps and Content Marketing-A Match Made in Heaven

Tuesday, November 17th, 2015

Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month.

That fact hasn’t missed the attention of CMOs around the country. (more…)

Tags: B2B marketing, content management, content marketing, mobile marketing, online marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Mobile | No Comments »

How Small Businesses Can Get More Out of Their LinkedIn Accounts

Tuesday, October 13th, 2015

For a small business without a big marketing budget, it can be tough to find economical marketing outlets. Paid advertisements on television and radio can get expensive fast, as can hiring a quality web designer and paying for regular content. Fortunately, there are a number of low-cost/no-cost tools that small businesses can leverage to achieve marketing success. (more…)

Tags: B2B marketing, connecting with customers, connecting with prospects, Customer Communication, linkedin, online marketing, prospecting, Social Media, social media tools
Posted in Business Development, Client Relations, Marketing and Branding | No Comments »

Why You May Want to Avoid the Visual When Communicating With a B2B Audience

Tuesday, November 18th, 2014

Like virtually every industry, marketing has been transformed dramatically by advances in technology, particularly the increasing ease with which high quality digital media can be produced and distributed relatively cheaply online. Professional audio and video can be incorporated into a website or distributed through email marketing with ease, and this has led to an increase in the use of such media when marketing for a variety of products and services.

Marketers have taken advantage of new technology and digital content techniques by increasing their use of such material to promote their products and services. According to a dual survey of content marketers and the B2B audiences they serve, (more…)

Tags: B2B, B2B marketing, Customer Communication, Marketing, Social Media, Technology, video, visual communication
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »

Posts Tagged ‘B2B marketing’

Mobile Apps and Content Marketing-A Match Made in Heaven

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