Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)
Posts Tagged ‘online communications’
Small Business and Content Marketing: Opportunities Abound but Strategy is Key
Tuesday, December 1st, 2015Tags: B2B content marketing, B2B marketing, Brand Management, content marketing, Marketing, marketing strategy, online communications, SEO, Social Media, strategic communications
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Common Online Marketing Mistakes
Tuesday, June 18th, 2013It seems that interest in online marketing is hotter than ever; every week it seems we get more questions from reporters, prospects and clients about do’s, don’ts and best practices of online communications. Last week we received a question about what we would view as the “Big 3” online marketing mistakes that we see businesses make, especially small businesses. (more…)
Tags: Brand Management, branding, Marketing, online communication, online communications, Social Media
Posted in Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
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