Too often when marketers think about increasing customer engagement, they tend to err on the side of selecting promotional options. That, though, is often premature and can result in a lot of money spent unnecessarily. Worse, in some cases, their efforts can also work against them. (more…)
Posts Tagged ‘serving customers’
Top Strategies for Increasing Customer Engagement
Thursday, October 27th, 2022Are You Giving Your All To Your Current Customers?
Tuesday, July 15th, 2014A number of years ago I was on a weekend outing with my husband and a group of his friends, including one guy who had recently gotten engaged to a “knockout.” She was gorgeous–long, really long, blonde hair; perfect make-up; great nails, dressed exceptionally.
The rest of the women (well, maybe I’m projecting my own thoughts on the others, but…) thought: “Wow! How do we compare to that!!?!” Fortunately, she was one of the many beautiful women (and men) that I’ve met over the years who wasn’t really that “full of themselves.” Over the course of the weekend after many conversations, and a few cocktails from time to time, we got to talking. I admitted my awe about how well put together she was and my wish that I could be as well put together.
She laughed and said: “You should have seen me last week!” “What do you mean?,” I asked.
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