Posts Tagged ‘advertising during the Super Bowl’

Advertising Isn’t About Entertaining Unless it Also Drives Sales!

Tuesday, March 6th, 2018

“Dilly, dilly!” It was the marketing catchphrase of the year, according to the Wall Street Journal. And it’s definitely catchy. I love the commercials and the catchphrase and smile every time I hear it. I’m not alone.

Unfortunately, despite the popularity of the company’s new ad campaign, sales are slumping.  (more…)

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Answers to Your Top Questions About Super Bowl Advertising

Thursday, February 1st, 2018

football in foreground for super bowlAs Super Bowl LII in Minneapolis between the Philadelphia Eagles and New England Patriots approaches, it’s an obvious time to take another look at some of the data on the marketing spectacle that surrounds the event. Here we address some of the top questions many consumers have as they prepare to watch the commercials (er, game…) (more…)

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