I’m often surprised when I work with clients and companies to find that they aren’t taking advantage of the valuable information they have at their fingertips about their customers and their sales patterns.
Fact-gathering and research are two important steps in implementing any kind of communication campaign – internal and external. Yet, it’s a step that is all too often overlooked in the zeal to “do something—DO SOMETHING NOW!” But taking the time—just a little time!—to step back and look at some data can help direct the “do” into areas that have the most potential for success. Bigger impact—less investment (of time and money). What’s not to like about that? (more…)