Archive for the ‘Advertising’ Category
Monday, May 6th, 2013
A recent article in Inc. asked the question: “Is Social Media Advertising or PR?”
Seriously? Now, Inc. is a well-known magazine and Scott Elser, the author of this piece, is co-founder of an advertising agency and presumably a bright guy, but the question seems enormously naive. Perhaps, of course, it is intended to be so simply to stir some discussion. But, who knows? (more…)
Tags: Advertising, internet marketing, marketing metrics, media relations, pr, Social Media
Posted in Internet Marketing | 1 Comment »
Monday, April 29th, 2013
The Evian babies are back! In a new spot, which has received more than 41 million views on YouTube, adults find themselves face-to-face with their younger selves in a large mirrored window–and the dancing ensues. It’s adorable–but does it sell water? Where’s the relevance?
Contrast this spot to an equally creative–and far more out-of-the-box–spot (more…)
Tags: Advertising, Brand Management, Strategy, viral marketing, word of mouth, YouTube
Posted in Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Thursday, April 4th, 2013
With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?
Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to (more…)
Tags: Advertising, communication, Hootsuite, linkedin, marketing communication, Social Media, twitter
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, March 7th, 2013
Despite the fact that the United States Postal Service (USPS) is struggling and about to cut back on their delivery, there are some (including me) that believe that traditional direct mail still holds benefits for both marketers and consumers. In an increasingly cluttered email environment, after all, marketers will be challenged to come up with new ways to “capture eyeballs.” Traditional direct mail may hold some opportunities for a number of reasons: (more…)
Tags: Advertising, direct mail, direct mail marketing, Direct Marketing, email marketing, Marketing, snail mail
Posted in Marketing and Branding, Marketing Communication, Promotions | No Comments »
Tuesday, February 26th, 2013
Marketers often pose questions like: “What are the best practices when marketing to women?” In my opinion, that question is far too broad. Women are not a homogeneous market segment. There are a myriad of variations among them. I was recently asked this question; here’s how I responded: (more…)
Tags: Advertising, audience, copywriting, demographics, Marketing, marketing strategy, marketing to women, segmentation
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but
(more…)
Tags: Advertising, Brand Management, branding, Business development, communication tactics, competition, email marketing, Innovation, Marketing, marketing strategy, media relations, pr, public relations, Social Media
Posted in Business Development, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations, Strategic Communications | No Comments »
Thursday, February 7th, 2013
For those in consultative roles, clients are everything. As consultants consider the launch of their businesses, obviously one of the first questions is: “where will my first client come from?” My answer, based on my own experience, as well as discussions with consultants in a variety of fields is: from those you know. Many consultants and freelancers have launched their businesses, initially, by reaching an agreement with a current employer to take on work on a contract basis and that can be a great starting point. If that isn’t possible, another channel to pursue
(more…)
Tags: Advertising, Business development, client relations, Marketing
Posted in Business Development, Client Relations, Marketing and Branding | No Comments »
Friday, January 25th, 2013
“Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world,” says Joseph Tripodi, Executive VP, CMO and CCO of The Coca-Cola Company.
Branding Magazine as well as other companies and people around the world consider Coca-Cola as one of the most recognized brands. In addition to ensuring a high quality product and positive consumer experiences across multiple touch points, every year, Coca-Cola spends billions of dollars on creative, hilarious, and inspiring advertisements. Branding, as we’ve discussed extends far beyond the logo and company colors. However, those elements are key in connecting with consumers over time and keeping your name front and center–and recognized!
Coca-Cola’s simple, colorful design, has done just that. It’s proven to be extremely effective in making connections with consumers to market the company, and its products, literally around the world.
So how do you cement your brand in the minds of your market as Coca-Cola has? Follow these three C’s. (more…)
Tags: ad campaign, Advertising, brand consistency, Brand Management, branding, creative, logo, Marketing, online
Posted in Marketing and Branding, Marketing Research, Promotions, Strategic Communications | 2 Comments »
Thursday, December 20th, 2012
I was interviewed recently for a blog on the use of perks to drive social media engagement. It’s an interesting topic and judging from the proliferation of such contests and competitions online an important one. Aside from questions related to the efficacy of such competitions, businesses should also be aware of–and knowledgeable about–the impact of these perks on their desired brand image and the laws related to contests, sweepstakes and lotteries.
(more…)
Tags: Advertising, brand, Brand Management, contests, marketing strategy, perks, premiums, promotions, Sales, sweepstakes
Posted in Marketing and Branding, Marketing Communication, Promotions | No Comments »
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